Mission
The intention of this study would be to see exactly how “mommy admirers” affect the existing designs regarding parasocial relationship anywhere between fans and you will idols getbride.org värdefull hyperlänk and to obtain better knowledge for the motives fundamental the acquisition of idol dolls. In addition, by the such as the experiences and viewpoints off men idol admirers, the study seeks to develop brand new knowledge of lover conclusion and you will boost understanding of brand new reasons driving idol-doll application.
Design/methodology/means
Delivering idol-toy buyers while the research items, this research used textual research and also in-depth interview to understand more about fans’ motivations for purchasing idol dolls.
Findings
Idol toy commands try passionate by the emotional attachment, such as for example among mommy admirers just who attempt to present a sense of handle and continue maintaining a parent–child relationship. Additionally, to purchase idol dolls also can act as good disguise to own girlfriend fans to hide their romantic desires about their idols. Also, idol dolls act as semiotic identifiers, attracting like-minded fans and you may putting on community identification. It must be noted you to male idol fans, who’re felt deviant about male normative, deal with scrutiny inside feminine-dominated organizations, wanting subsequent evidence of authenticity.
Important implications
This research promotes knowing the motivations about idol-doll purchases and certainly will assist advertisers in catering toward psychological means regarding fans, such as for example mom fans, from the creating and purchases dolls you to resonate due to their need sense away from attachment.
Social effects
Because of the taking and you can concentrating on the good areas of partner activities, this research causes the brand new ongoing means of de–demonization and you may normalization off fandom. On top of that, this research including tries so you can subscribe to a complete expertise of one’s problems and you can mental needs of one’s Chinese younger age group.
Originality/worthy of
This study explores the fresh lower than-explored mother-partner group’s psychological need and their motives of purchasing idol-dolls. What’s more, it recognizes brand new line of viewpoints and you will experiences from men idol admirers, providing a unique and you can book view toward idol-toy use.
1 Inclusion
» tabindex=»0″> predicated on celebrities’ appearance was indeed marketed because another type of mode for Chinese fans to generally share its good passion because of their dear idols, resulting in producing a separate Chinese fandom community. On Weibo (one of the most popular social networking networks within the China), the internet people for idol-doll-founders, consumers, and you may idol admirers now has obtained more than 460,000 supporters and is very women-controlled. With this platform, extremely common enthusiasts, who may have a vast collection of idol dolls, to publish adorable photographs and you will show its experiences from inside the dressing and you can using cosmetics on their “newborns.” According to current consumer declaration, one of several idol-doll participants, the fresh new article-2000 generation stands for the highest proportion, interacting with 43 %, followed closely by the fresh new blog post-1995 generation ranking second, having a percentage at twenty-six % (“2021 Thread Toy Participants Understanding Statement” 2021). Hence, Age bracket Z, some one, some one created involving the late 1990s as well as the very early 2010s (Priporas mais aussi al. 2020), positively activates that have idol-doll sales as a result of interactive social media platforms.
About day and age off participatory fandom and you may partner benefit, fans’ use preferences as well as their recognized connection with idols are very subjects from informative browse. The way in which admirers connect to stars might have been identified as parasocial interaction-this new nonreciprocal, imaginary telecommunications ranging from fans and you will media personae (Liebers and you may Schramm 2019; Yan and you can Yang 2021). Lately, fans definitely entering the parasocial relationship fantasize about an almost kinship that have idols, so long as they may handle, or perhaps have an evident degree of influence on the idols. To the Chinese social network, there is certainly a trend in which fans, particularly female, consider themselves once the idols’ mothers, aunts, or sisters. When you’re past research has extensively checked-out parasocial relationships considering heterosexual norms and fans’ close desires regarding the idols (i.elizabeth., “girlfriend/wife admirers” away from idols), absolutely nothing could have been identified from the “mother admirers”,“Mom fans,” relate to fans (usually women fans) who happen to be co-cultivating idols/celebs as his or her elder feminine members of the family. They claim themselves just like the mom of one’s idol and are indulgent in order to idols, taking all of them as cute, simple kids who require their additional care (Yan and you can Yang 2021).